WarHair, an independent barbershop in California, sought a bold and distinctive online presence to match its streetwear-influenced, high-end aesthetic. Using the website builder within the CRM platform GoHighLevel, I developed a fully customized site from the ground up. The client requested something visually unique that took cues from the luxury streetwear brand Chrome Hearts, emphasizing a dark, moody theme with sharp typography and strong visual contrast.
I started by gathering detailed visual references from the client, then I created several drafts, before landing on the website's final design. The site includes dynamic sections for service listings, appointment booking, testimonials, and branded visuals, all while ensuring mobile responsiveness and a fast user experience.
Throughout the build, I adapted GoHighLevel’s components to meet both branding and functional needs, pushing the platform’s design flexibility to its limits. The result is a striking web experience that reinforces WarHair’s brand identity while offering users a seamless path to booking and exploration.
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